The latest Digital 2021: Global Overview report, created by We Are Social and Hootsuite, is an incredible source of digital insights and stats which can help brand marketers to make informed decisions in the months ahead. ![]() There are now more people using social media across the globe than not, with 4.2 billion users worldwide. Social media has been an essential part of everyday life since long before any of us had heard of COVID-19.Īs a direct result of the pandemic and the subsequent lockdowns, social media usage in 2020 grew at the fastest rate in three years. In this blog, we explore the UK social media statistics for 2021 and what this might mean for your brand. Social Media Statistics help Social Media Managers decide the best strategy for their brand.
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